Dell, U.S. Company

Dell is a U.S. company, currently the second largest computer manufacturer in the world behind Hewlett-Packard. Its headquarters is based in Round Rock in the State of Texas.

Even if Dell Computer is best known for the PC that it designs, manufactures and sells personal and professional, it is also present on the markets of enterprise servers, backup systems and data storage and hardware-specific computer networks. Dell also offers software and peripherals like printers, digital cameras, and much more.

The company was founded by Michael Dell in 1984 under the name PC's Limited while it was still a student at the University of Texas at Austin. He assembled his first computer in his dorm room, the first is the Dell Turbo, which contains an Intel 8088 to 8 MHz. The company is rapidly growing, and Michael Dell stopped his studies at the age of nineteen years to devote himself to his company full time.

In 1987, the company was renamed Dell Computer Korporation. In 1992 she was ranked in the top 500 Canadian companies. In June 1996, Dell is still the seventh worldwide manufacturer of PC(?) when it decides to encourage upscale its major supplier to Intel processors more powerful than the Pentium line, aiming to sell also means servers and small, less competitive market than the PC and features higher profit margins.

The increasing range of Pentium, the same time as the Internet, is causing new uses of the PC: MP3 music, video, video games and multihomed multiple websites simultaneously.

In 1999, Dell overtook Compaq the manufacturer, then the excess to become the largest seller of PCs in the United States. In 2002, Dell lost the top spot in favor of Hewlett-Packard (after its merger with Compaq that year). Dell company returns back the head of sales in 2003.

In 2003, to affirm the development of the company beyond selling computers, shareholders approved changing the company name to "Dell Inc.".

The development strategy of Dell, which eliminates intermediaries, enables rapid response to customer orders. Indeed, it is on the Internet or by telephone that the client will develop a computer at will and command. This avoids having stocks of computers and large parts, each being mounted computer pieces and parts to its assembly purchased flow-stretched and the lowest price. In addition, the customer pays their PC immediately after ordering which reduces greatly the risk of default and optimize the company's cash. Dell had two assembly plants in Europe, one in Limerick, Ireland (closed in 2009) and second in Lodz in Poland (new plant opened in 2008).

On 22 December 2004, the company announced the construction of a new assembly plant near He devoted a large-Salem, North Carolina State; the vlle and County have invested for the benefit of Dell 37.2 million U.S. dollars for it. On the other hand, the state of North Carolina has funded the project with approximately $ 250 million of incentives and tax breaks.

In May 2006 Dell announced a new partnership with the founder of AMD, thus ending 22 years of exclusive relationships aec Intel.

The economic model used by Dell so far reached its limits in 2007 and led the company to lose its position as world leader in the PC market in favor of Hewlett-Packard. Since returning to the company's orders, founder Michael Dell is trying to impose a strategic shift in its group.

To expand on the consumer market, Dell adopts the principle of indirect sales - a cultural revolution - and sign several agreements with large allocatio chain store such as Wal-Mart, Pet Buy and Staples (in the U.S. USA), Carphone Warehouse and Tesco (in the United Kingdom, Ireland, Poland, the Czech Republic and Slovakia), Gome (China) or Carrefour (France, Spain, Belgium ...). New factories were opened in Asia. The design of the production system and supply chain is revised. It is no longer possible to work just in time as before. Must make in advance and build up stocks, manage unsold distributors and others.

Simultaneously, the Texas group seeks to distinguish itself a bit less than its competitors on price, and more by innovation, originality and variety of products. This strategy is similar to that used with some success by Apple, Inc. .. Dell invests in design teams in Asia to attract more users, especially on the consumer market by Emplea with new laptops available in several configurations and different colored boxes, improved ergonomics, etc..

On the SME market and business, Dell is trying to position itself as a provider of complete solutions, not only as a hardware manufacturer. For that it incorporates new options in terms of technology and service delivery to businesses. For example, the group embarks on the solutions market so-called "streaming" based on a centralized client in partnership with software provider Citrix. Dell is positioning the market ├ęgalment ds UC by announcing a deal with Microsoft and Nortel, which would Enters offer its customers all the products in the telecom company Nortel, including network equipment, products UC developed under the alliance "CIA" Nortel and Microsoft and service delivery.

The range of systems from Dell comes in various names:

For the company:

* OptiPlex (desktop PC)
* Vostro (PCs and laptops)
* Latitude (laptop) and Latitude ATG (laptops reinforced)
* Precision (workstations and laptops)
* PowerEdge (Servers)
* PowerVault (Storage)

For the individual:

* Dimension (desktop PC)
* XPS (powerful PC for gaming and design and worked youngest)
* Inspiron (desktop PCs and laptops)
* Studio (multimedia PCs and laptops)
* Alienware (PC and laptop specially configured for games)

For the company and the individual:

* Axim (PDA)
* SmartPC
* Inspiron (desktop PCs, laptops and ultra-portable mini)
* Dell Adamo (for laptops and ultra luxurious design)

NOTE: The range is the Axim PDAs, Dell (PDA). According to the website dedicated Mobimania, Dell has decided to disengage from this sector which holds the second place worldwide in terms of market share.

See also Tablet PC